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CONTENTS
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Keynote speaker
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Aharon Tziner and Assa Birati |
1 |
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CROSS-DISCIPLINARY ENTREPRENEURSHIP FOR HIGHER EDUCATION WORLDWIDE |
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Dianne H.B. Welsh |
9 |
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Online
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BUSINESS ENVIRONMENT FROM ROMANIA – IMPACT ON CULTURAL SUSTAINABILITY |
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Nicu Marcu and Georgeta-Madalina Meghisan |
17 |
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CERTIFICATION IN TOURISM BETWEEN EXPECTATIONS AND EFFECTIVENESS. A QUANTITATIVE EVALUATION ON ROMANIAN COMPANIES |
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Daniel Bădulescu, Ioana Teodora Meşter |
25 |
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CORPORATE SOCIAL RESPONSIBILITY AS AN INNOVATIVE CONCEPT
OF ENTERPRISE MANAGEMENT |
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Anna Wolak-Tuzimek, Joanna Duda |
33 |
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EFFECT OF FOREIGN DIRECT INVESTMENT ON THE EMPLOYMENT RATE IN BOSNIA AND HERZEGOVINA |
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Safet Kurtović, Nebojša Denić, Boris Siljković and Nebojša Milanović |
42 |
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EXPLORATION INTO THE BARRIERS AND OBSTACLES CONSTRAINING DIFFUSION AND ADOPTION OF RENEWABLE ENERGY SOLUTIONS
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Saskia Harkema and Florentin Popescu |
50 |
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INNOVATION PROCESS FOR A SPECIFIC PROVIDER OF ACCOMMODATION SERVICES |
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Jana Kalabisová, Lucie Plzáková, Petr Studnička, Josef Vlček |
59 |
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INTERDEPENDENCE RELATIONSHIPS BETWEEN RELIGION AND THE SOCIOECONOMIC ENVIRONMENT
CASE STUDY FOR ROMANIA IN TERRITORIAL PROFILE |
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Nicoleta (Spârchez) Popescu |
67 |
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LONG-TERM IMPACT OF FOREIGN DIRECT INVESTMENT ON UNEMPLOYMENT REDUCTIONRATE IN THE WESTERN BALKANS COUNTRIES
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Safet Kurtović, Boris Siljković, Nebojša Denić and Nebojša Milanović |
75 |
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MACROECONOMIC DETERMINANTS OF TECHNOLOGICAL PROGRESS IN SELECTED EUROZONE COUNTRIES |
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Bayar Yılmaz |
83 |
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NEW APPROACHES IN CREATION OF RETAIL PACKAGE DEALS BASED ON CONSUMERS’ ATTITUDES IN TOURISM DESTINATIONS |
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Pavlović Nataša, Ćurčić Nevena, Mirović Vera and Medić Sandra |
91 |
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NEW OPPORTUNITIES FOR HR MANAGERS IN A MODERN E-BUSINESS ENVIRONMENT |
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Viktor Kovelskiy |
99 |
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ORGANISATIONAL TRUST MODEL BASED ON BUSINESS STUDENTS’ OPINIONS |
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Adrian Sonea, Ovidiu-Niculae Bordean and Eugenia Câmpeanu-Sonea |
106 |
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PUBLIC EXPENDITURES BY SUB-DIVIZION
AND ECONOMIC GROWTH IN EUROPE |
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Boldeanu Florin Teodor and Tache Ileana |
114 |
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SOCIAL ENTREPRENEURSHIP – SOURCE OF INNOVATIVE SOLUTIONS TO COMPLEX ISSUES: THE CASE OF ROMANIAN RETIREES |
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Mariana Drăguşin, Dianne H.B. Welsh Raluca Mariana Grosu, Alina Elena Iosif and Ion Daniel Zgură |
122 |
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THE IMPACT OF CURRENT DEMOGRAPHIC TRENDS ON SUSTAINABLE BUSINESS AND CONSUMPTION |
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Burghelea Cristina, Aceleanu Mirela Ionela, Şerban Andreea Claudia and Vuţă Mariana |
131 |
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THE LIBERALIZATION OF THE ELECTRICITY AND GAS MARKETS – TOP PRIORITY FOR THE ROMANIA’S ENERGY SECURITY |
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Anamaria-Cristina Andrei |
139 |
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THE NEW ISO 9001:2015: A STEP CLOSER TO SUSTAINABLE INTEGRATED MANAGEMENT IN HEALTHCARE |
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Claus Nagel-Picioruş, Luciana Nagel-Picioruş and Roxana Sârbu |
147 |
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THE RELATIONSHIP BETWEEN THE QUALITY OF EXTERNAL AUDIT AND THE FINANCIAL PERFORMANCE, THE ASSET QUALITY AND THE SOLVENCY OF BANKS FROM ROMANIA |
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Vasile Dinu and Mariana Nedelcu (Bunea) |
156 |
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THE STRATEGIC ROLE OF AGRICULTURE IN A DEVELOPMENT SYSTEM OF EXPLOTATION OF TERRITORIAL RESOURCES |
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Grazia Calabrò, Simone Vieri |
164 |
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TRENDS IN CORPORATE SOCIAL RESPONSOBILITY (CSR) REPORTING |
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Marzanna Lament |
171 |
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Oral
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ASPECTS REGARDING THE ANALYSIS OF THE DIGITAL CONSUMER IN ROMANIA |
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Cristian Bogdan Onete, Ioana Teodorescu, Viorel Vasile |
179 |
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ASSESSING THE IMPACT OF ORGANIZATIONAL CULTURE IN THE FIELD OF TOURISM, ON THE ROMANIAN ECONOMIC PERFORMANCE |
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Elena Condrea, Gabriel Croitoru, Oana Nitu, Anisoara Duica, Valentin Nitu |
188 |
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BEHAVIORAL ECONOMICS: “NUDGING” PEOPLE INTO MORE ACTIVE HEALTH CONSCIOUS BEHAVIORS THROUGH WEARABLE TECHNOLOGY |
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Alina Maria Neaţu |
196 |
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BUSINESS LINES CORRELATION ASSESSMENT: A NOVEL ENTREPRENEURIAL DECISION-MAKING SUPPORT FRAMEWORK |
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Mircea Fulea, Gabriela Şandru, Stelian Brad, Mihaela Maftei |
204 |
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DATA MINING AND CUSTOMER RELATIONSHIP MANAGEMENT FOR CLIENTS SEGMENTATION |
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Ionela-Catalina Tudorache (Zamfir) and Radu-Ioan Vija |
212 |
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DEVELOPMENT OF THE CREATIVE CLASS AS AN OPPORTUNITY FOR THE SUSTAINABLE ENTREPRENEURSHIP IN THE REGION
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Soukalová Radomila |
218 |
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DRIVING VALUE FOR BANKING COMPANIES BY ADOPTING CRM SYSTEMS AND CUSTOMER RETENTION STRATEGIES |
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Alina Filip, Diana Maria Vrânceanu, Bogdan Georgescu and Daniela Elena Marinescu |
226 |
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EVALUATION OF EDUCATION SERVICE QUALITY IN SERBIA: THE SERQUAL APPROACH |
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Vladan Mojićević, Milica Kostić-Stanković, Danica Lečić-Cvetković, Jelena Cvijović, Veljko Jeremić |
234 |
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FAIR TRADE IN SUSTAINABLE DEVELOPMENT. THE EVIDENCE FROM POLAND
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Śmigielska Grażyna, Dąbrowska Anna, Radziukiewicz Małgorzata |
242 |
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FINANCIAL INNOVATIONS DESIGNED TO MITIGATE CLIMATE RISKS
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Gheorghe Hurduzeu and Maria-Floriana Popescu |
251 |
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IMPROVE THE EFFICIENCY OF MULTI – PROJECT PORTFOLIO MANAGEMENT. CASE STUDY FOR THE ENERGY SECTOR |
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Mircea Sandru, Anca Purcarea, Ionela Carmen Pirnea, Ioana Surugiu, Jochen Schmid |
259 |
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INCREASED COUNTRY RISK HAD IMPACT ON REGULARITY IN
FINANCIAL REPORTS OF COMPANIES – SERBIAN CASE |
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Slobodan Čerović, Lidija Barjaktarović, Marko Milojević |
267 |
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INNOVATIONS IN SELLING TOURISM PRODUCTS AND THEIR IMPACT ON THE EFFICIENCY OF THE ACTIVITY OF TRAVEL AGENCIES AND SUSTAINABILITY |
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Maria Ioncică, Eva-Cristina Petrescu and Diana-Eugenia Ioncică |
276 |
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KNOWLEDGE BASED SPECIALISTS THE DETERMINANT DRIVEN FORCE OF THE KNOWLEDGE BASED ECONOMY |
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Nicolescu Ovidiu, Nicolescu Ciprian |
284 |
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MANAGEMENT ELEMENTS OF ECONOMIC CRISIS IN ROMANIA AND EUROPE |
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Adrian Ioana, Augustin Semenescu, Mihnea Costoiu, Dragoş Marcu and Massimo Pollifroni |
292 |
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MANAGING THE LEARNING CAPACITY OF ORGANIZATIONAL CULTURE
IN RELATION TO ORGANIZATIONAL COMMITMENT – METHODOLOGICAL AND EMPIRICAL OVERVIEW |
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Leonid Nakov & Igor Ivanovski |
298 |
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MEASURING CUSTOMERS’ PERCEPTIONS OF CSR ACROSS INDUSTRIES |
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Moisescu Ovidiu-Ioan and Gică Oana-Adriana |
306 |
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NEW APPROACHES OF CUSTOMERS RELATIONSHIP IN HOTELS BELONGING TO AN INTERNATIONAL CHAIN |
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Smaranda Cosma, Cristina Fleşeriu and Marius Bota |
314 |
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NEW TECHNOLOGY TRENDS AND THEIR TRANSFORMATIVE IMPACT ON LOGISTICS AND SUPPLY CHAIN PROCESSES |
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Andra Angeleanu |
322 |
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NEW TRENDS IN THE MOTIVATION BEHIND BUYING LUXURY TEXTILE PRODUCTS |
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Diaconu Valentina Iuliana |
330 |
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PARADIGM SHIFT IN ROBOTIC SYSTEMS PROGRAMMING FOR INCREASING BUSINESS SUSTAINABILITY |
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Bogdan Mocan, Mircea Fulea, Marieta Olaru and Melanie Buchmüller |
338 |
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PREREQUISITES FOR DEVELOPING A
MEASUREMENT TOOL TO ANALYZE THE EXTENT OF INNOVATION |
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Dorin Maier, Livia Anastasiu, Roxana Sârbu, Thorsten Eidenmüller, Werner Mailinger |
346 |
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PROTOTYPE FOR MACROECONOMIC DECISION SUPPORT SYSTEM WITH SPATIAL DATABASES SUPPORT |
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Anda Belciu (Velicanu) and Mădălina Ecaterina Popescu |
354 |
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PROXIMITY MARKET, THE NEW TREND APPROVED BY THE CONSUMER’S BEHAVIOR |
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Ana-Maria Giurea |
361 |
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QUALITY AND COMPETITIVENESS: A LEAN SIX SIGMA APPROACH |
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Irina-Virginia Dragulanescu, Delia Popescu |
370 |
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ROMANIAN TRAVEL AND TOURISM INDUSTRY:
CHALLENGES AND POSSIBLE SOLUTIONS |
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Liviu Tudor |
378 |
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SOCIAL NETWORKS AND STUDENTS’ FUTURE JOBS |
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Lorena Batagan and Catalin Boja |
386 |
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SPATIAL TRENDS, CHANGES AND ITS CONSEQUENCES IN TOURISM AFTER THE MILLENNIUM IN ROMANIA: TOWARDS SUSTAINABILITY? |
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Zoltán Bujdosó, Lóránt Dávid, Szilárd Madaras, János Pénzes, Alexandru Nedelea
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394 |
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STUDY ON THE ADOPTION OF OPEN INNOVATION PRINCIPLES BY THE ROMANIAN SMES |
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Marieta Olaru, Vasile Dinu, Timo Keppler, Bogdan Mocan, Alexandra Mateiu |
400 |
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STUDY ON THE COMPETITIVENESS OF THE ROMANIAN MEAT PROCESSING INDUSTRY |
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Silvius Stanciu, Raluca Daniela Rizea, Anca Gabriela Ilie |
408 |
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THE ECONOMIC IMPACT OF IFRS ADOPTION ON ECONOMIC DEVELOPMENT IN POOR JURISDICTIONS |
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Cătălina Florentina Pricope |
416 |
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THE FUTURE OF TRANSPORTATION – AUTONOMOUS VEHICLES |
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Corina Larisa Bunghez |
424 |
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THE IMPLEMENTATION OF E-HEALTH SOLUTIONS.
A REVIEW OF INTERNATIONAL SOLUTIONS
AND THEIR RELEVANCE FOR ROMANIA |
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Cosmin-Ionuţ Imbrişcă, Alina-Maria Neaţu |
433 |
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THE SOCIAL RESPONSIBILITY OF HIGHER EDUCATION ORGANIZATIONS:
THE CASE OF A POLISH FACULTY |
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Grazyna O’Sullivan, Sorin-George Toma, Paul Marinescu |
441 |
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TOWARDS A SUSTAINABILITY FRAMEWORK FOR RELATIONSHIP MARKETING. AN INSIGHT INTO EUROPEAN STEEL PIPE BUSINESSES |
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Luminiţa Nicolescu, Elena-MădălinaVătămănescu, Andreia Gabriela Andrei and Florina Pînzaru |
449 |
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VECTORS OF INNOVATION FOR BALANCING ECONOMIC GROWTH AND SUSTAINABLE DEVELOPMENT |
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Stelian Brad, Bogdan Mocan, Emilia Brad and Mircea Fulea |
457 |
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VOLUNTARY INTEGRATION OF ECOLABEL CONCEPT IN THE ENTREPRENEURIAL CULTURE OF GUESTHOUSES IN BUCOVINA – OPORTUNITY STUDY |
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Pavel Stanciu, Cristian Valentin Hapenciuc, Andrei Alexandru Moroşan, Gabriela Arionesei (Gaube) |
465 |
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WINE MARKETING – TOOLS FOR INNOVATION, CREATIVITY AND SUSTAINABILITY
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Gabriella Soós, Lóránt Dávid |
473 |
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Poster
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A BRIEF ANALYSIS OF THE EU STRUCTURAL FUNDING IMPACT
ON THE SUSTAINABLE DEVELOPMENT |
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Marian Siminica, Liviu Craciun, Radu Ogarca, Anca Bandoi and Anca Tanasie |
481 |
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ASPECTS RELATED TO URBAN DEVELOPMENT OF GROWTH POLES IN THE CONTEXT OF COHESION POLICY AND EUROPE 2020 STRATEGY |
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Ramona Bere (Silvestru), Cătălin Ionuţ Silvestru, Marian Ernuţ Lupescu, Florian Tomescu |
489 |
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CROSS-SECTIONAL ANALYSIS OF FOREIGN DIRECT INVESTMENTS (FDIS) IN ALBANIA
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Llesh Lleshaj and Dorina Kripa |
499 |
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DYNAMICS OF FOREIGN TOURISTS’ TRAVELS IN ROMANIA. A QUANTITATIVE ANALYSE OF SEASONALITY |
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Dan Boboc, Ionela Mituko Vlad, Georgiana Raluca Lădaru, Silviu Beciu |
507 |
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ENTREPRENEURIAL EXPECTATIONS ON MASTER STUDENTS
OF THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES –
CONFIRMATIONS AND SURPRISES |
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Voinea Lelia, Stăiculescu Camelia and Schileru Ion |
516 |
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FACEBOOK USERS PROFILES: ARE THEY RELIABLE SOURCES OF INFORMATION FOR BUSINESSES? |
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Alexandru Doru Pleşea, Irina Maiorescu, Alecu Felician and Răzvan Dina |
524 |
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FACTORS INFLUENCING ENVIRONMENTALLY FRIENDLY BEHAVIORS. AN EXPLORATORY STUDY ON BRAŞOV RESIDENTS
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Elena-Nicoleta Untaru, Adina Nicoleta Candrea, Ana Ispas and Gheorghe Epuran |
532 |
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FARMERS’ TRAINING EVIDENCE USING STRUCTURAL INSTRUMENTS, A STARTING POINT TO IMPROVE AGRICULTURAL PRACTICES WITH FOCUS ON ROMANIAN FARMERS |
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Stoian Roxana, Sandu Andrei and Zanventor Raffaella |
540 |
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INNOVATION AND GAMIFICATION:
A VIEW ON THE SCIENTIFIC LITERATURE EVOLUTION |
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Roxana Procopie, Smaranda Giuşcă, Robert Bumbac and Andra Vasilcovschi |
547 |
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INNOVATIVE FOOD QUALITY MANAGEMENT MODEL – DEVELOPING A SUSTAINABLE BUSINESS AS AN INTERFACE FOR MODERN CONSUMER |
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Rodica Pamfilie, Magdalena Bobe, Lavinia Cristescu and Maria Alexandra Toma |
555 |
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PURCHASING BEHAVIOR OF IT&C PRODUCTS AMONG YOUNG PEOPLE |
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Cristinel Vasiliu, Mihai Felea, Irina Albăstroiu and Mihaela Dobrea |
564 |
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RESEARCH REGARDING THE ROMANIAN ENTREPRENEURSHIP CULTURE |
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Cristian Vizitiu, Adrian Dumitru Tanţău, Robert Paiusan, Marian Năstase, Gabriela Ţigu
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572 |
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RETAILERS’ EVALUATION OF GROUP DEAL PROMOTIONS |
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Pulevska Ivanovska Lidija, Angelovska Nina, Josimovski Sasho and Postolov Kiril |
580 |
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STUDY OF THE CHARACTERISTICS AND COMPETENCES OF ENTREPRENEURS IN THE CONTEXT OF THE ROMANIAN BUSINESS ENVIRONMENT |
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Mirela Octavia Sîrbu, Constantin Bob and Andreea Simona Săseanu |
588 |
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THE INTEGRATION SYSTEM INNOVATION ADAPTION IN BUSINESS COMPLEXITY – EMPIRICAL EVIDENCE FROM ROMANIAN
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Hosney (Harry) Zurub, Alexandru Cosmin Ionescu and Natalia Bob |
596 |
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THE UNBALANCED FOOD STYLE OF NEW GENERATION – DECEPTIVE REALITY OF CONSUMPTION BEHAVIOR IN ROMANIA |
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Popescu Dorin Vicenţiu, Voinea Lelia and Negrea Mihai Teodor |
603 |
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PROCESS OF DECISION MAKING FOR CHOOSING INVESTMENT
STRATEGIES IN CAPITAL MANAGEMENT IN INDIA |
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Viktor Kovelskiy |
611 |
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