Food Style Between Cultural Heritage and a Sustainable Future: An Analysis of Consumer Behavior

Authors: Magdalena Bobe, Robert-Daniel Miu

Abstract

The growing public interest in health, the environment, and food sustainability has brought to the forefront the need for a deeper understanding of dietary habits and how consumers perceive and integrate traditional and organic products into their daily diets. This article analyzes the attitudes of Romanian consumers toward these categories of products, in a context where sustainable eating is no longer merely a personal choice, but a strategic direction of public interest. The research methodology used is quantitative, employing a structured questionnaire administered to consumers in Romania. The data collected aimed to highlight the particularities of respondents’ dietary styles by investigating consumption behavior: perceptions, frequency of consumption, level of information, and motivations behind food choices. Statistical analysis allowed for the identification of relationships between respondents’ knowledge and consumption behaviors, as well as the main barriers to choosing organic and traditional products. The results reveal a growing interest in sustainable foods, but also a series of obstacles such as limited access, higher prices, and lack of adequate information. Clear differences emerge between consumer segments, influenced by demographic and socio-economic factors. Thus, this research provides an original contribution by highlighting the connection between consumer perceptions and market realities, offering a solid foundation for developing educational strategies and awareness campaigns aimed at promoting more responsible and health-oriented consumption.