The Role of Artificial Intelligence in Transforming Innovation Management

Authors: Mihai Jugravu, Jugravu Dumitrășconiu

Abstract

Artificial intelligence (AI) has rapidly emerged as one of the most important and widely discussed topics in today’s world, playing a crucial role in reshaping the global business landscape. Its growing relevance highlights the transformative impact AI has on organizations, particularly in the way innovation management is designed and executed. The main objective of this study is to analyze the impact of artificial intelligence on modern businesses by gathering information from a variety of sources, including academic articles, survey results, case studies and official data published by European Union institutions. Our key findings reveal that AI adoption and application vary significantly depending on the size of enterprises, with larger organizations generally leading in integration compared to smaller firms. Additionally, the extent of AI implementation differs across regions, with certain areas showing greater technological advancement and readiness than others. Overall, AI solutions offer significant benefits, including enhanced productivity, improved operational flexibility, greater sustainability, workforce augmentation and support for long-term strategic objectives. This study uses document analysis to compare the impact of artificial intelligence at the national and business levels, drawing on articles, surveys, case studies, and official data from EU institutions.