Overview on the Impact of Consumer Behavior Decisions on the Tourism Industry in Romania
Abstract
The purpose of the research is to identify the changes that appear from the point of view of consumer behavior in the consumption of tourist services in the post-pandemic period with the analysis carried out on the number of tourist arrivals in Romania, the distribution of the number of tourists on tourist destinations, the capacity of tourist accommodation. and identifying the share of tourism in the Gross Domestic Product of Romania in the period 2008-2020. According to the research carried out, there is a significant decrease in the tourism industry in 2020 due to the COVID-19 pandemic, with a competitive return in 2021. The impact of the tourism industry on the economic development of Romania was felt at the national level. by decreasing the weight of the gross domestic product. and implicitly of the revenues received from the provision of services. Consumers notice that they are much more oriented towards digitization in the tourism industry, towards the discovery of new places to visit and with potential involvement in the sustainable development of industries. The analysis carried out suggests opportunities for investment and development of tourism in less popular areas, which can be discovered and promoted in the context of the new reality in order to increase visibility and explore the potential they hold. The tourist accommodation capacity is unevenly distributed among the tourist destinations in Romania, with most accommodation places being in seaside resorts, with the exception of Constanta, while the capacity in spa resorts and in the mountain area is lower. Thus, the need to preserve and capitalize on resources from lesser-known areas with potential is identified, in order to develop the necessary infrastructure, to increase accommodation capacities and to attract as many tourists as possible.