BASIQ 2015 - NEW TRENDS IN SUSTAINABLE BUSINESS AND CONSUMTION

18 - 19 June 2015, Bucharest, Romania

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CONTENTS
     
 
Keynote speaker
   
   
 
  Aharon Tziner and Assa Birati 1
 
  CROSS-DISCIPLINARY ENTREPRENEURSHIP FOR HIGHER EDUCATION WORLDWIDE
  Dianne H.B. Welsh 9
     
 
 
Online
     
  BUSINESS ENVIRONMENT FROM ROMANIA – IMPACT ON CULTURAL SUSTAINABILITY
  Nicu Marcu and Georgeta-Madalina Meghisan 17
 
  CERTIFICATION IN TOURISM BETWEEN EXPECTATIONS AND EFFECTIVENESS. A QUANTITATIVE EVALUATION ON ROMANIAN COMPANIES
  Daniel Bădulescu, Ioana Teodora Meşter 25
 
  CORPORATE SOCIAL RESPONSIBILITY AS AN INNOVATIVE CONCEPT
OF ENTERPRISE MANAGEMENT
  Anna Wolak-Tuzimek, Joanna Duda 33
 
  EFFECT OF FOREIGN DIRECT INVESTMENT ON THE EMPLOYMENT RATE IN BOSNIA AND HERZEGOVINA
  Safet Kurtović, Nebojša Denić, Boris Siljković and Nebojša Milanović 42
 
 

EXPLORATION INTO THE BARRIERS AND OBSTACLES CONSTRAINING DIFFUSION AND ADOPTION OF RENEWABLE ENERGY SOLUTIONS

  Saskia Harkema and  Florentin Popescu 50
 
  INNOVATION PROCESS FOR A SPECIFIC PROVIDER OF ACCOMMODATION SERVICES
  Jana Kalabisová, Lucie Plzáková, Petr Studnička, Josef Vlček 59
 
  INTERDEPENDENCE RELATIONSHIPS BETWEEN RELIGION AND THE SOCIOECONOMIC ENVIRONMENT CASE STUDY FOR ROMANIA IN TERRITORIAL PROFILE
  Nicoleta (Spârchez) Popescu 67
 
 

LONG-TERM IMPACT OF FOREIGN DIRECT INVESTMENT ON UNEMPLOYMENT REDUCTIONRATE IN THE WESTERN BALKANS COUNTRIES

  Safet Kurtović, Boris Siljković, Nebojša Denić and Nebojša Milanović 75
 
  MACROECONOMIC DETERMINANTS OF TECHNOLOGICAL PROGRESS IN SELECTED EUROZONE COUNTRIES
  Bayar Yılmaz 83
 
  NEW APPROACHES IN CREATION OF RETAIL PACKAGE DEALS BASED ON CONSUMERS’ ATTITUDES IN TOURISM DESTINATIONS
  Pavlović Nataša, Ćurčić Nevena, Mirović Vera and Medić Sandra 91
 
  NEW OPPORTUNITIES FOR HR MANAGERS IN A MODERN E-BUSINESS ENVIRONMENT
  Viktor Kovelskiy 99
 
  ORGANISATIONAL TRUST MODEL BASED ON BUSINESS STUDENTS’ OPINIONS
  Adrian Sonea, Ovidiu-Niculae Bordean and Eugenia Câmpeanu-Sonea 106
 
  PUBLIC EXPENDITURES BY SUB-DIVIZION AND ECONOMIC GROWTH IN EUROPE
  Boldeanu Florin Teodor and Tache Ileana 114
 
  SOCIAL ENTREPRENEURSHIP - SOURCE OF INNOVATIVE SOLUTIONS TO COMPLEX ISSUES: THE CASE OF ROMANIAN RETIREES
  Mariana Drăguşin, Dianne H.B. Welsh Raluca Mariana Grosu, Alina Elena Iosif and Ion Daniel Zgură 122
 
  THE IMPACT OF CURRENT DEMOGRAPHIC TRENDS ON SUSTAINABLE BUSINESS AND CONSUMPTION
  Burghelea Cristina, Aceleanu Mirela Ionela, Şerban Andreea Claudia and Vuţă Mariana 131
 
  THE LIBERALIZATION OF THE ELECTRICITY AND GAS MARKETS - TOP PRIORITY FOR THE ROMANIA'S ENERGY SECURITY
  Anamaria-Cristina Andrei 139
 
  THE NEW ISO 9001:2015: A STEP CLOSER TO SUSTAINABLE INTEGRATED MANAGEMENT IN HEALTHCARE
  Claus Nagel-Picioruş, Luciana Nagel-Picioruş and Roxana Sârbu 147
 
  THE RELATIONSHIP BETWEEN THE QUALITY OF EXTERNAL AUDIT AND THE FINANCIAL PERFORMANCE, THE ASSET QUALITY AND THE SOLVENCY OF BANKS FROM ROMANIA
  Vasile Dinu and Mariana Nedelcu (Bunea) 156
 
  THE STRATEGIC ROLE OF AGRICULTURE IN A DEVELOPMENT SYSTEM OF EXPLOTATION OF TERRITORIAL RESOURCES
  Grazia Calabrò, Simone Vieri 164
 
  TRENDS IN CORPORATE SOCIAL RESPONSOBILITY (CSR) REPORTING
  Marzanna Lament 171
 
     
 
Oral
     
     
  ASPECTS REGARDING THE ANALYSIS OF THE DIGITAL CONSUMER IN ROMANIA
  Cristian Bogdan Onete, Ioana Teodorescu, Viorel Vasile 179
 
  ASSESSING THE IMPACT OF ORGANIZATIONAL CULTURE IN THE FIELD OF TOURISM, ON THE ROMANIAN ECONOMIC PERFORMANCE
  Elena Condrea, Gabriel Croitoru, Oana Nitu, Anisoara Duica, Valentin Nitu 188
 
  BEHAVIORAL ECONOMICS: “NUDGING” PEOPLE INTO MORE ACTIVE HEALTH CONSCIOUS BEHAVIORS THROUGH WEARABLE TECHNOLOGY
  Alina Maria Neaţu 196
 
  BUSINESS LINES CORRELATION ASSESSMENT: A NOVEL ENTREPRENEURIAL DECISION-MAKING SUPPORT FRAMEWORK
  Mircea Fulea, Gabriela Şandru, Stelian Brad, Mihaela Maftei 204
 
  DATA MINING AND CUSTOMER RELATIONSHIP MANAGEMENT FOR CLIENTS SEGMENTATION
  Ionela-Catalina Tudorache (Zamfir) and Radu-Ioan Vija 212
 
 

DEVELOPMENT OF THE CREATIVE CLASS AS AN OPPORTUNITY FOR THE SUSTAINABLE ENTREPRENEURSHIP IN THE REGION

  Soukalová Radomila 218
 
  DRIVING VALUE FOR BANKING COMPANIES BY ADOPTING CRM SYSTEMS AND CUSTOMER RETENTION STRATEGIES
  Alina Filip, Diana Maria Vrânceanu, Bogdan Georgescu and Daniela Elena Marinescu 226
 
  EVALUATION OF EDUCATION SERVICE QUALITY IN SERBIA: THE SERQUAL APPROACH
  Vladan Mojićević, Milica Kostić-Stanković, Danica Lečić-Cvetković, Jelena Cvijović, Veljko Jeremić 234
 
 

FAIR TRADE IN SUSTAINABLE DEVELOPMENT. THE EVIDENCE FROM POLAND

  Śmigielska Grażyna, Dąbrowska Anna, Radziukiewicz Małgorzata 242
 
 

FINANCIAL INNOVATIONS DESIGNED TO MITIGATE CLIMATE RISKS

  Gheorghe Hurduzeu and Maria-Floriana Popescu 251
 
  IMPROVE THE EFFICIENCY OF MULTI - PROJECT PORTFOLIO MANAGEMENT. CASE STUDY FOR THE ENERGY SECTOR
  Mircea Sandru, Anca Purcarea, Ionela Carmen Pirnea, Ioana Surugiu, Jochen Schmid 259
 
  INCREASED COUNTRY RISK HAD IMPACT ON REGULARITY IN
FINANCIAL REPORTS OF COMPANIES – SERBIAN CASE
  Slobodan Čerović, Lidija Barjaktarović, Marko Milojević 267
 
  INNOVATIONS IN SELLING TOURISM PRODUCTS AND THEIR IMPACT ON THE EFFICIENCY OF THE ACTIVITY OF TRAVEL AGENCIES AND SUSTAINABILITY
  Maria Ioncică, Eva-Cristina Petrescu and Diana-Eugenia Ioncică 276
 
  KNOWLEDGE BASED SPECIALISTS THE DETERMINANT DRIVEN FORCE OF THE KNOWLEDGE BASED ECONOMY
  Nicolescu Ovidiu, Nicolescu Ciprian 284
 
  MANAGEMENT ELEMENTS OF ECONOMIC CRISIS IN ROMANIA AND EUROPE
  Adrian Ioana, Augustin Semenescu, Mihnea Costoiu, Dragoş Marcu and Massimo Pollifroni 292
 
  MANAGING THE LEARNING CAPACITY OF ORGANIZATIONAL CULTURE
IN RELATION TO ORGANIZATIONAL COMMITMENT – METHODOLOGICAL AND EMPIRICAL OVERVIEW
  Leonid Nakov & Igor Ivanovski 298
 
  MEASURING CUSTOMERS’ PERCEPTIONS OF CSR ACROSS INDUSTRIES
  Moisescu Ovidiu-Ioan and Gică Oana-Adriana 306
 
  NEW APPROACHES OF CUSTOMERS RELATIONSHIP IN HOTELS BELONGING TO AN INTERNATIONAL CHAIN
  Smaranda Cosma, Cristina Fleşeriu and Marius Bota 314
 
  NEW TECHNOLOGY TRENDS AND THEIR TRANSFORMATIVE IMPACT ON LOGISTICS AND SUPPLY CHAIN PROCESSES
  Andra Angeleanu 322
 
  NEW TRENDS IN THE MOTIVATION BEHIND BUYING LUXURY TEXTILE PRODUCTS
  Diaconu Valentina Iuliana 330
 
  PARADIGM SHIFT IN ROBOTIC SYSTEMS PROGRAMMING FOR INCREASING BUSINESS SUSTAINABILITY
  Bogdan Mocan, Mircea Fulea, Marieta Olaru and Melanie Buchmüller 338
 
  PREREQUISITES FOR DEVELOPING A MEASUREMENT TOOL TO ANALYZE THE EXTENT OF INNOVATION
  Dorin Maier, Livia Anastasiu, Roxana Sârbu, Thorsten Eidenmüller, Werner Mailinger 346
 
  PROTOTYPE FOR MACROECONOMIC DECISION SUPPORT SYSTEM WITH SPATIAL DATABASES SUPPORT
  Anda Belciu (Velicanu) and Mădălina Ecaterina Popescu 354
 
  PROXIMITY MARKET, THE NEW TREND APPROVED BY THE CONSUMER’S BEHAVIOR
  Ana-Maria Giurea 361
 
  QUALITY AND COMPETITIVENESS: A LEAN SIX SIGMA APPROACH
  Irina-Virginia Dragulanescu, Delia Popescu 370
 
  ROMANIAN TRAVEL AND TOURISM INDUSTRY:
CHALLENGES AND POSSIBLE SOLUTIONS
  Liviu Tudor 378
 
  SOCIAL NETWORKS AND STUDENTS' FUTURE JOBS
  Lorena Batagan and Catalin Boja 386
 
  SPATIAL TRENDS, CHANGES AND ITS CONSEQUENCES IN TOURISM AFTER THE MILLENNIUM IN ROMANIA: TOWARDS SUSTAINABILITY?
 

Zoltán Bujdosó, Lóránt Dávid, Szilárd Madaras, János Pénzes, Alexandru Nedelea

394
 
  STUDY ON THE ADOPTION OF OPEN INNOVATION PRINCIPLES BY THE ROMANIAN SMES
  Marieta Olaru, Vasile Dinu, Timo Keppler, Bogdan Mocan, Alexandra Mateiu 400
 
  STUDY ON THE COMPETITIVENESS OF THE ROMANIAN MEAT PROCESSING INDUSTRY
  Silvius Stanciu, Raluca Daniela Rizea, Anca Gabriela Ilie 408
 
  THE ECONOMIC IMPACT OF IFRS ADOPTION ON ECONOMIC DEVELOPMENT IN POOR JURISDICTIONS
  Cătălina Florentina Pricope 416
 
  THE FUTURE OF TRANSPORTATION - AUTONOMOUS VEHICLES
  Corina Larisa Bunghez 424
 
  THE IMPLEMENTATION OF E-HEALTH SOLUTIONS. A REVIEW OF INTERNATIONAL SOLUTIONS AND THEIR RELEVANCE FOR ROMANIA
  Cosmin-Ionuţ Imbrişcă, Alina-Maria Neaţu 433
 
  THE SOCIAL RESPONSIBILITY OF HIGHER EDUCATION ORGANIZATIONS:
THE CASE OF A POLISH FACULTY
  Grazyna O’Sullivan, Sorin-George Toma, Paul Marinescu 441
 
  TOWARDS A SUSTAINABILITY FRAMEWORK FOR RELATIONSHIP MARKETING. AN INSIGHT INTO EUROPEAN STEEL PIPE BUSINESSES
  Luminiţa Nicolescu, Elena-MădălinaVătămănescu, Andreia Gabriela Andrei and Florina Pînzaru 449
 
  VECTORS OF INNOVATION FOR BALANCING ECONOMIC GROWTH AND SUSTAINABLE DEVELOPMENT
  Stelian Brad, Bogdan Mocan, Emilia Brad and Mircea Fulea 457
 
  VOLUNTARY INTEGRATION OF ECOLABEL CONCEPT IN THE ENTREPRENEURIAL CULTURE OF GUESTHOUSES IN BUCOVINA - OPORTUNITY STUDY
  Pavel Stanciu, Cristian Valentin Hapenciuc, Andrei Alexandru Moroşan, Gabriela Arionesei (Gaube) 465
 
 

WINE MARKETING - TOOLS FOR INNOVATION, CREATIVITY AND SUSTAINABILITY

  Gabriella Soós, Lóránt Dávid 473
 
     
 
Poster
     
     
  A BRIEF ANALYSIS OF THE EU STRUCTURAL FUNDING IMPACT
ON THE SUSTAINABLE DEVELOPMENT
  Marian Siminica, Liviu Craciun, Radu Ogarca, Anca Bandoi and Anca Tanasie 481
 
  ASPECTS RELATED TO URBAN DEVELOPMENT OF GROWTH POLES IN THE CONTEXT OF COHESION POLICY AND EUROPE 2020 STRATEGY
  Ramona Bere (Silvestru), Cătălin Ionuţ Silvestru, Marian Ernuţ Lupescu, Florian Tomescu 489
 
 

CROSS-SECTIONAL ANALYSIS OF FOREIGN DIRECT INVESTMENTS (FDIS) IN ALBANIA

  Llesh Lleshaj and Dorina Kripa 499
 
  DYNAMICS OF FOREIGN TOURISTS’ TRAVELS IN ROMANIA. A QUANTITATIVE ANALYSE OF SEASONALITY
  Dan Boboc, Ionela Mituko Vlad, Georgiana Raluca Lădaru, Silviu Beciu 507
 
  ENTREPRENEURIAL EXPECTATIONS ON MASTER STUDENTS OF THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES – CONFIRMATIONS AND SURPRISES
  Voinea Lelia, Stăiculescu Camelia and Schileru Ion 516
 
  FACEBOOK USERS PROFILES: ARE THEY RELIABLE SOURCES OF INFORMATION FOR BUSINESSES?
  Alexandru Doru Pleşea, Irina Maiorescu, Alecu Felician and Răzvan Dina 524
 
 

FACTORS INFLUENCING ENVIRONMENTALLY FRIENDLY BEHAVIORS. AN EXPLORATORY STUDY ON BRAŞOV RESIDENTS

  Elena-Nicoleta Untaru, Adina Nicoleta Candrea, Ana Ispas and Gheorghe Epuran 532
 
  FARMERS’ TRAINING EVIDENCE USING STRUCTURAL INSTRUMENTS, A STARTING POINT TO IMPROVE AGRICULTURAL PRACTICES WITH FOCUS ON ROMANIAN FARMERS
  Stoian Roxana, Sandu Andrei and Zanventor Raffaella 540
 
  INNOVATION AND GAMIFICATION:
A VIEW ON THE SCIENTIFIC LITERATURE EVOLUTION
  Roxana Procopie, Smaranda Giuşcă, Robert Bumbac and Andra Vasilcovschi 547
 
  INNOVATIVE FOOD QUALITY MANAGEMENT MODEL - DEVELOPING A SUSTAINABLE BUSINESS AS AN INTERFACE FOR MODERN CONSUMER
  Rodica Pamfilie, Magdalena Bobe, Lavinia Cristescu and Maria Alexandra Toma 555
 
  PURCHASING BEHAVIOR OF IT&C PRODUCTS AMONG YOUNG PEOPLE
  Cristinel Vasiliu, Mihai Felea, Irina Albăstroiu and Mihaela Dobrea 564
     
  RESEARCH REGARDING THE ROMANIAN ENTREPRENEURSHIP CULTURE
 

Cristian Vizitiu, Adrian Dumitru Tanţău, Robert Paiusan, Marian Năstase, Gabriela Ţigu

572
     
  RETAILERS’ EVALUATION OF GROUP DEAL PROMOTIONS
  Pulevska Ivanovska Lidija, Angelovska Nina, Josimovski Sasho and Postolov Kiril 580
   
  STUDY OF THE CHARACTERISTICS AND COMPETENCES OF ENTREPRENEURS IN THE CONTEXT OF THE ROMANIAN BUSINESS ENVIRONMENT
  Mirela Octavia Sîrbu, Constantin Bob and  Andreea Simona Săseanu 588
   
 

THE INTEGRATION SYSTEM INNOVATION ADAPTION IN BUSINESS COMPLEXITY - EMPIRICAL EVIDENCE FROM ROMANIAN

 
  Hosney (Harry) Zurub, Alexandru Cosmin Ionescu and Natalia Bob 596
 
  THE UNBALANCED FOOD STYLE OF NEW GENERATION – DECEPTIVE REALITY OF CONSUMPTION BEHAVIOR IN ROMANIA
  Popescu Dorin Vicenţiu, Voinea Lelia and Negrea Mihai Teodor 603
 
  PROCESS OF DECISION MAKING FOR CHOOSING INVESTMENT STRATEGIES IN CAPITAL MANAGEMENT IN INDIA
  Viktor Kovelskiy 611